12/7/2023 0 Comments Ilift activewear![]() As a foundation of this, we ensure that each and every product has a particular benefit and feature that allows you to feel the utmost comfort whilst upholding a higher standard of quality. There are countless ways to measure quality in the clothing industry, however, at Zuva we strive to design and develop clothing that is durable and wearable from a daily perspective. In a nutshell, Zuva offers a diverse range of Fashion-Focused Activewear which can be worn as an everyday staple. Most designs are created for comfort and looks, whilst some elements provide performance features. The clothing range is a hybrid between Athleisure and Activewear. This is why Zuva exists to bring light to those who seek personal luminance. Ultimately, the name itself represents the embodiment of energy and luminance.Īcross the globe, people are always looking for vibrant elements that give off an energetic vibe that allows exploration and challenge. The name ‘Zuva’ has a true meaning behind it and comes from an African origin which means day/sunlight. With extensive workshops and brainstorming sessions with the team, we were able to come up with a name that was highly unique to us and our community - ZUVA.įun fact: Did you know that we have been around for nearly 5 years! So what does Zuva actually mean? Without going into the ocean depths of information, we had to rebrand and change our name. During this development stage and apparel release, we faced an unfortunate trademark hurdle which put us in a position to rethink how we can share our vision with Australian’s. Lyve (established in 2021) was created with the intent of driving awareness for living in the moment. What started out as an activewear label, iLIFT Activewear in 2018, transformed into a brand that represented more than just physical wellbeing. Having to relabel and reskin all aspects of our business was a difficult and challenging experience which ultimately forced us to level up and evolve into a solid brand that represents more than just activewear for men. ![]() ![]() We went from one name to another and it was absolutely insane! Changing our brand twice in the space of 2 years nearly drove us insane. ![]()
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